A glimpse into the future of BMW
BMW concept cars preview new styles or future technologies to prepare public opinion. BMW’s relationship with concept cars has always been on-off – and generally more off than on. Ina company which prided itself on getting with the job of building high-quality road cars for curomers to buy, drive and enjoy, it was rarely a priority to waste valuable resources on styling exercises which gave no more than a few moments of corporate glory at a motor show before beeing wheeled into the company museum or, worse, the crusher.
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